Reason #9 – It takes time to establish your website

When do set up a website, it will take some time for the search engines to list and index your site, and give you a ranking.

The ranking will determine how high up on the list you appear when someone enters a search phrase in the search engine.

Alternatively, you can engage in a Pay per Click campaign such as AdWords to raise your visibility, but nothing beats a high organic search result.

Reason #8 – Websites are the most cost effective selling tool

The ration for the return on investment (ROI) on a website is far ahead of other sales mediums such as paid advertising, sales staff, cold calling and even print media.

Whilst you will rarely ever just use one approach, a website will prove to be a long term sales tool for a relatively small upfront cost.

Reason #7 – Most of your customers are looking for your website

Customers who are well equipped, have good funding and affluent will most likely look for their suppliers online – these are precisely the sorts of customers you will want – customers with money.

If you’re not represented on the internet – they will most likely go to one of your competitors.

Reason #6 – Customer anonymonity

A most interesting phenomenon is that the internet has put customers in the driving seat.

Usually if a customer makes a telephone call or walks into a store to simply browse, they can often be concerned with pressure sales tactics or repeated follow up calls.

Visiting and checking out a website however is totally anonymous. They can browse your wares and stocks freely and maintain their advantage as long as they like. Many customers prefer this flexibility when investigating a potential supplier and this is why having an effectively designed website is very important.

Reason #5 - Recommendations

Suppose one of your customers or friends wants to pass on a recommendation for your business. It is unlikely they will remember a telephone number or address, but much rather your business name.

When the potential customer gets home or into work, the first thing they will do is type that business name into a search engine. If you don’t have a website – then it’s unlikely they are going to be able to contact you!

Reason #4 – Your best customers will want to look for you on the internet

Your best customers will often want to check in with your website to see if you have new stocks, news or special offers. Most people do not read the junk mail posted to them by mail or even e-mail these days, so it’s important that you keep your website up to date and working well.

Reason #3 – Your website is your on-line brochure

Company brochures are useful and comforting to have – but you have to actually give them to someone physically and convince them to read it if it’s going to be of any usefulness.

A website is your online brochure. People will come to it by way of search engines, recommendations and advertising and expect to find out everything they want to know before contacting you in person.

A website is always there – 24 hours a day, 7 days a week and is available to anyone in the world who has an internet connection.

Reason #2 - Your website is more important than your business card

The most used item on a business card today is the website address.

All of the major companies and labels now have websites. More important than the business card itself is the website because that will be the first place the person goes to investigate your company once you give them a card.

Also, when you do not have a card handy, if you have a simple domain name (such as mycomapny.com) then it’s just as easy to tell them your website address and if it’s catchy enough – they will easily remember it.

Reason #1 – Websites allow you to present a powerful image of your business

The most important reason of all for a website is that this can give the best possible and most complete image of your company to that potential customer.

Few customers will actually visit your office or headquarters. Most will simply telephone or email you for further information (after looking at a website).

You can ensure that your website gives the very best first impression to your customers, by presenting a well designed and professional website.

It’s a very low cost way to be making those extremely important first impressions.

Conversely, anyone interested in your company will be checking out the website as part of a credibility check. If the website does not exist or gives a poor impression of the company through typos or pages “under construction”, then you may not be able to recover the situation.