In your weekly analytics reports you will see figure called “bounce rate”.  Firstly, what is your website bounce rate?

Bounce Rate

It’s a very important parameter to see how sticky your content is. When new visitors come accross your website, there are two alternatives: 1) they just quickly scan your content to see if he finds something interesting then leave or 2) they click on other links to read more and browse other sections of your website/blog. The former visitors "bounced" while the latter brought to your site more than one pageview. The more visitors behave like the latter, the lower is your bounce rate (better).

Now let us take a look at how we can reduce your bounce rate i.e. get it moving in the right direction.

Use your stats to make decisions

Optimisation can only be achieved with data informed decisions. A lot of people assume that their clients will use their website in the same way they do. Big mistake! Look at your analytics stats. They never lie, ever. If your bounce rate is high, people do not like your content enough to continue reading your website. Make your content brief, relevant and interesting. Don't be afraid to experiment and see what happens.  You can always switch it back.

Prioritize & Optimize

You should take a look and find your top five performing pages "“ high traffic volume and low bounce rate. Now compare these to the worst performing pages. Make an educated decision as to why the top performing pages are better. Usually it is very obvious! Make some changes and see how those changes manifest in your analytics stats in the following weeks.

Start putting these two into action and stay tuned for more top tips next week!