Archive for the ‘SEO’ Category
Aug
15
Posted under
SEO Amazing how many people ask me “Do you know anyone in Perth that does SEO” - referring of course to Search Engine Optimisation. Perth is a beehive of activity for all things web: design, development, applications, social networking, marketing and indeed yes, SEO.
Unfortunately, SEO has a somewhat tainted reputation, mainly because of all the cowboys in the industry who constantly fill up your mail inbox with spam - promising to put your website on page one of Google in no time what so ever.
Search Engine Optimisation is not a quick fix, silver bullet. It’s all about getting your website listed higher up in the search results from search engines like Google, Yahoo and Live. At the end of the day, if you’re site isn’t being listed in the first few results, research shows that a user is unlikely to check out your site.
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May
30
Posted under
SEO 
Alex Bennert recently wrote an excellent article on creating content for your new websites. Above all, Google loves content - relevant content.
Content is King when it comes to websites and search engines. The more you have, the more they have to play with and to index.
That means the more chances someone will come across something relevant on your website for their search.
That means there are more chances that they visit your site - and buy something from you.
There are two strategies you can use to develop content for your site. One is to create your own and the other is to acquire content.
If you were to open a store on Main St, the necessary ingredients for success are clearly established. It’s been said that if you build a better mousetrap the world will beat a path to your door. But when your door is a file on a server, it takes more than a road sign to direct traffic. What it takes, in a word is… words.
In regards to website traffic, always be aware that the words on your site are sifted through increasingly sophisticated software programs. These programs send out an army of virtual site reviewers, known as “spiders”. Words are the food those spider bots love to gobble. It is impossible to overestimate the importance of relevant textual content in getting highly ranked. Without words, you cannot achieve rankings.
So how do you develop your own word-based site content? The most important thing to remember is that the words must be relevant to your site. It’s not so hard really, just a mental exercise. A little creativity can yield a lot of good words.
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May
29
Posted under
SEO 
S.E.O. Search Engine Optimisation.
You can’t walk away from a meeting with marketing and web people without hearing these three words (or letters as it may be).
It’s all about getting listed on the Search Engines like Google and Yahoo - the new generation of search tools that people use to find your business. The days of lugging out the old Yellow Pages are gone - replaced with simple and efficient online tools.
SEO is very complex - and if you can, you should seek expert advise and help in order to get your website up to standard. But in the end there are a lot of simple things you can do yourself, or have your web team do for you - that will improve your page rankings.
Here’s an article listing 21 Great SEO Tips - enjoy!
1. Commit yourself to the process
SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.
2. Be patient
SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.
3. Ask a lot of questions when hiring an SEO company
It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.
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May
26
Posted under
SEO 
Google is set to adopt a much more open approach in regards to the magic algorithm it uses for its search engine.
Google’s vice president of engineering, Udi Manber, made the announcement on Google’s corporate blog as part of a “renewed effort” to open up the company’s secrets.
Google has to date maintained an extremely guarded stance on its formula in order to prevent abuse and to stave off competition.
“But being completely secretive is not ideal, and this blog post is part of a renewed effort to open up a bit more than we have in the past,” said Manber.
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May
16
Posted under
SEO 
Finally it looks like Yahoo is now offering those websites who wish to use it’s search facilities - the ability to customise the look and feel of the search. This allows you to embed the search services into your own website.
Yahoo has introduced a software development tool that lets outside parties create customised views of Yahoo Web search results.
Making good on one piece of a strategy to open up its core network services, Yahoo said it was offering SearchMonkey, a technology that lets website owners display selected Yahoo search results on their sites.
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