Alex Bennert recently wrote an excellent article on creating content for your new websites. Above all, Google loves content - relevant content.
Content is King when it comes to websites and search engines. The more you have, the more they have to play with and to index.
That means the more chances someone will come across something relevant on your website for their search.
That means there are more chances that they visit your site - and buy something from you.
There are two strategies you can use to develop content for your site. One is to create your own and the other is to acquire content.
If you were to open a store on Main St, the necessary ingredients for success are clearly established. It’s been said that if you build a better mousetrap the world will beat a path to your door. But when your door is a file on a server, it takes more than a road sign to direct traffic. What it takes, in a word is… words.
In regards to website traffic, always be aware that the words on your site are sifted through increasingly sophisticated software programs. These programs send out an army of virtual site reviewers, known as “spiders”. Words are the food those spider bots love to gobble. It is impossible to overestimate the importance of relevant textual content in getting highly ranked. Without words, you cannot achieve rankings.
So how do you develop your own word-based site content? The most important thing to remember is that the words must be relevant to your site. It’s not so hard really, just a mental exercise. A little creativity can yield a lot of good words.
You can’t walk away from a meeting with marketing and web people without hearing these three words (or letters as it may be).
It’s all about getting listed on the Search Engines like Google and Yahoo - the new generation of search tools that people use to find your business. The days of lugging out the old Yellow Pages are gone - replaced with simple and efficient online tools.
SEO is very complex - and if you can, you should seek expert advise and help in order to get your website up to standard. But in the end there are a lot of simple things you can do yourself, or have your web team do for you - that will improve your page rankings.
Here’s an article listing 21 Great SEO Tips - enjoy!
1. Commit yourself to the process
SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.
2. Be patient
SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.
3. Ask a lot of questions when hiring an SEO company
It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.
Google is planning to release the final version of Google Web Toolkit - software that will ease the onerous parts of developing complex and sophisticated Web-based software and applications.
GWT 1.5 includes support for Java 5, a version of the Sun Microsystems programming language released in 2006, and produces software that runs about 1.2 to 2 times faster for complex Web applications.
The new software will fuel Google’s ambition to make the entire Web a much richer software environment and easier to use.
The browser, that porthole onto the broad horizon of the Web, is about to get some fancy new window dressing.
John Lilly, Mozilla’s chief, left; Mike Schroepfer, vice president for engineering; and Vlad Vukicevic, principal engineer.
Next month, after three years of development and six months of public testing, Mozilla, the insurgent browser developer that rose from the ashes of Netscape, will release Firefox 3.0. It will feature a few tricks that could change the way people organize and find the sites they visit most frequently.
Not to be outdone, Microsoft recently took the wraps off the first public test version of the latest edition of Internet Explorer, which is used by about 75 percent of all computer owners, according to Net Applications, a market share tracking firm. The finished version of Internet Explorer 8 could be released by the end of the year and is expected to have additional features.
Microsoft is allowing its Windows Live customers to consolidate their contact lists across different websites with the release of Windows Live Contacts API.
When featured on a website, Windows Live Contacts API allows the 400 million Windows Live customers to integrate their contacts, including their Hotmail, Messenger, and Mobile contacts, with the specific site.
“We thought ‘Wouldn’t it be great if you could use [Window Messenger] on different websites?’” said Angus Logan, senior technical product manager for Microsoft
“When I sign into Facebook, for example, why do I need to manually re-enter all of my friends from Messenger or Hotmail?”
Alex Bennert recently wrote an excellent article on creating content for your new websites. Above all, Google loves content - relevant content.
S.E.O. Search Engine Optimisation.
The browser, that porthole onto the broad horizon of the Web, is about to get some fancy new window dressing.
Microsoft is allowing its Windows Live customers to consolidate their contact lists across different websites with the release of Windows Live Contacts API.