Google is set to adopt a much more open approach in regards to the magic algorithm it uses for its search engine.
Google’s vice president of engineering, Udi Manber, made the announcement on Google’s corporate blog as part of a “renewed effort” to open up the company’s secrets.
Google has to date maintained an extremely guarded stance on its formula in order to prevent abuse and to stave off competition.
“But being completely secretive is not ideal, and this blog post is part of a renewed effort to open up a bit more than we have in the past,” said Manber.
“We will try periodically to tell you about new things, explain old things, give advice, spread news and engage in conversations. Let me start with some general pieces of information about our group. More blog posts will follow.”
Manber also outlined the ongoing challenges faced by the company, including the rapid growth in user expectations.
“Tomorrow’s queries will be much harder than today’s queries,” he said.
“Just as Moore’s Law governs the doubling of computing speed every 18 months, there is a hidden unwritten law that doubles the complexity of our most difficult queries in a short time.”
