Microsoft and Yahoo! have announced their new deal that they hope will improve the web search experience for users and, importantly, advertisers. Microsoft have gobbled up their rival Yahoo!’s search while Yahoo! will become the new exclusive worldwide sales force for both of the companies – a very cosy agreement.
Effectively that means that Google now only has one major search engine competitor and advertising rival – although in both respects Google still holds a vast market share – but that could change.
