Another great tip for optimising your website is to put your keywords in bold.
This helps your readers by highlighting the most important keywords on your website. More importantly, however, Google and other search engines put a slighly heavier weight on bolded text.
Therefore, the term “website optimisation for search engines” will not score as highly as “website optimisation for search engines“.
Bonus SEO Tip: you can also put your keywords in italics to give them a small SEO boost aswell.
Simple, but effective!
Contact our SEO team for more great SEO tips and training.
