Senior Google executives have publicly expressed interest in a potential advertising partnership with search engine rival Yahoo.
The comments from chief executive Eric Schmidt and co-founder Sergey Brin follow a two-week shared advertising trial which many analysts saw as an attempt to derail Microsoft’s bid for Yahoo.
The two-week test saw Google supplying selective advertisements served to [...]

Google has revised its UK trademark protection policy to allow non-trademark owners to bid on trademarked terms within AdWords..
Restrictions will still apply to trademarks included within the text of the advertisement.
The change, which takes effect on 5 May, means that non-trademark owners will be able to place paid search ads in Google’s UK search results [...]