Some interesting figures coming out of the U.S. show that Microsoft’s new search engine (or as they call it a decision engine) has grown in use by 22% over the last few months.
According to Nielson, the actual figures for marketshare in the U.S. for all search engines are as follows:
| Search Provider |
Searches (000) |
Month-on-Month Growth (%) |
Share of Searches (%) |
| Total |
10,812,734 |
2.9 |
100 |
| Google |
6,986,580 |
2.6 |
64.6 |
| Yahoo |
1,726,060 |
-4.2 |
16 |
| MSN/WindowsLive/Bing |
1,156,415 |
22.1 |
10.7 |
| AOL |
333,231 |
1.8 |
3.1 |
| Ask.com |
186,270 |
2.9 |
1.7 |
| My Web |
128,432 |
0.5 |
1.2 |
| Comcast |
50,328 |
-21.6 |
0.5 |
| Yellow Pages |
37,923 |
2.7 |
0.4 |
| NexTag |
31,830 |
0.4 |
0.3 |
| Local.com |
16,314 |
2.9 |
0.2 |
Source Nielsen MegaView Search
Microsoft Bing still only has around 1 in 10 searches though, with Google remaining the clear leader. Global, U.S. and Australian figures vary wildly – but the trend in all still shows Google being the clear leader in search engines.
It’s also very important to note that around 9 in 10 searches for business, products and services are now carried out online. This means that as a small business, most of your potential clients are looking for you online.
Not only is it important for you to have a professional looking website that is easy to use and navigate, but you also need to have a optimised website for search engines (SEO) to ensure that you’re website is showing up on the top of search pages – otherwise people just won’t find you.
No one goes to page 2 when looking for a business – if you’re not on page 1 of Google, Yahoo or Bing, then you need to find out why – and get it fixed.
Nutwork can assist you by analysing your website, discovering what needs to be tweaked and fixed, and then carrying out the fixes to get you ranked higher. Contact us for more information and a free quote.
Bing SEO (or DEO as they are referencing it) is changing the way the web designers and SEO experts look at search decisions.