How many times have you been told that you’re important email landed in your recipients junk mail folder? Well here is a great article on email deliverability – that is, getting your legitimate emails past your clients spam filter in a reliable way.
Ray Everett-Church from Internet News writes:
With growth rates of spam, phishing, and e-mail-borne malware showing no signs of abating, more and more ISPs and enterprises are implementing stronger protective measures.
Many of these anti-spam techniques are well known to those of us in the e-mail industry tasked with managing "deliverability" "“ the art and science of getting e-mail delivered to a user's inbox in a timely and fully-functional fashion.
Ever since the first anti-spam measures began to be widely deployed in the mid-1990s, legitimate e-mails have occasionally been caught in the net and deleted, delayed, or shunted to "spam" folders.
As the economy tightens, many companies are refocusing their advertising and marketing efforts on e-mail, and as a result many enterprise IT managers are getting a crash course in deliverability issues.
As I have noted in many, many, many columns, there are a number of technical and infrastructure issues that can affect a company's deliverability.