Everyone would love to know how rich they would be if they were Google. Well today we can tell you….
You would be in a position to buy 29 Taj Mahals.
Or how about 17,000 Bugatti Veyrons?
Or, for our music fans, you could buy 3.6 billion Justin Bieber albums. But, really, why would you inflict that on yourselves?
Ouch!
Source: SEOMOZ
Whenever Nutwork release a website into the big bad world of the internet, we always maximise its SEO (Search Engine Optimisation) using all the tricks we have learnt over the years. We tell our clients at their website training session "“ "Please keep your content fresh, relevant and up to date. When it comes to SEO – Content is King!"
We got a nice surprise during the week when we were looking up the "Crane Industry Council of WA". We noticed that a website Nutwork designed and developed ranked in Google above the Industry Council themselves! Further proof of Nutworks expertise when it comes to SEO, it also highlights the importance of constantly updating your website with fresh and relevant content.
Content is King!
Contact the Nutwork SEO team now to find out how your website could rank above your competitors.
It looks very interesting. We’re sure it will be good in the future and it's the way everything is going "“ online online online. If you search "will chrome os run photoshop" and here is the (slightly old) article that popped up – http://mashable.com/2009/07/08/chrome-os-photoshop/ Not great for us designers/developers just yet but certainly looks good for the "average user" "“ whatever that is!
View the Chrome Laptop here.
Visit the Chrome App store.
Creating a link to another website from your own website is simple and effective in giving your readers more information about a particular topic. However, you are also creating an exit point from your website, and this probably is not what you want. Use external links sparingly and if you do use them, make sure they open the website in a new window. This keeps the reader on your website.
Embedding polls, competitions or attention grabbing headlines may seem like a good way to keep people on your website. However, unless there is any value in this for your readers, don't do it. People quickly learn what you are up to and even if you get them to your website once, the chances are they will not come back. It's important to create a good first impression, so create a website that informs, sells and/or entertains in the best possible way for the reader. The result of this will be good quality traffic and loyal readers.
In your weekly analytics reports you will see figure called “bounce rate”. Firstly, what is your website bounce rate?
Bounce Rate
It’s a very important parameter to see how sticky your content is. When new visitors come accross your website, there are two alternatives: 1) they just quickly scan your content to see if he finds something interesting then leave or 2) they click on other links to read more and browse other sections of your website/blog. The former visitors "bounced" while the latter brought to your site more than one pageview. The more visitors behave like the latter, the lower is your bounce rate (better).
Now let us take a look at how we can reduce your bounce rate i.e. get it moving in the right direction.
Optimisation can only be achieved with data informed decisions. A lot of people assume that their clients will use their website in the same way they do. Big mistake! Look at your analytics stats. They never lie, ever. If your bounce rate is high, people do not like your content enough to continue reading your website. Make your content brief, relevant and interesting. Don't be afraid to experiment and see what happens. You can always switch it back.
You should take a look and find your top five performing pages "“ high traffic volume and low bounce rate. Now compare these to the worst performing pages. Make an educated decision as to why the top performing pages are better. Usually it is very obvious! Make some changes and see how those changes manifest in your analytics stats in the following weeks.
Start putting these two into action and stay tuned for more top tips next week!