Alexander Wolfe from Information week recently posted a very interesting article about Social Networking and Web 2.0. You can read the original article here, or keep reading the excerpt below.

The way in which we read and create websites is changing rapidly and the bar for minimum standards is constantly being raised. Customers expect user friendliness and interactivity – not just a static site from which they get your business phone number.

Alexander wrote:

“Remember, you read it here first. Wolfe’s three laws of the brave new Web 2.0 world are: Mobile is the new desktop, the home page is dead, and social networks like Facebook and MySpace presage the media company of the future. These catchy Web 2.0 catch-phrases popped into my head during a heavy week of session-sitting at the Web 2.0 Expo in San Francisco. Here’s why I’m optimistic that those of us who are ready to embrace the virtual future are going to be in for a fun ride.

These aphorisms are part of my attempt to make sense of the rapidly shifting playing field, in which those of us who’ve spent the last several years ramping up our blogging efforts — and patting ourselves on the virtual back for being in the forefront of the new-media revolution — find all of a sudden that we’re no longer quite so cutting edge.

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