If Google Was Your Website, How Rich Would You Be?

Google are rich
Everyone would love to know how rich they would be if they were Google.  Well today we can tell you….

Very Rich!

You would be in a position to buy 29 Taj Mahals.

Or how about 17,000 Bugatti Veyrons?

Or, for our music fans, you could buy 3.6 billion Justin Bieber albums.  But, really, why would you inflict that on yourselves?

So how much is that in dollar terms?

Ouch!

Source: SEOMOZ

Delicious Pizza Oven Website Launched

wood fired ovens website

Client Details

Mediterranean Woodfired Ovens is 100% Australian owned. They are a residential & commercial woodfired oven Company, making Australia’s most popular multi-purpose oven.

Pizza Ovens Perth

Website

  • Content Management System (CMS)
  • Professional Design Concept
  • Contact form
  • Search Engine Submission
  • Social Networking Links
  • iPhone app to update content

Advanced Features

  • Photo Gallery
  • Flash Banner
  • E-Commerce

Search Engine Optimisation & Reporting

  • Optimisation of content prior to website launch
  • Post-launch SEO audit
  • Weekly Google Analytics Report

Improving Website Content “Share-ability”

People these days have a very short attention span, especially when it comes to reading on the web.  You may have spent hours writing that 2,000 words for your "About Us" page on your website only to discover that the page has an average visit time of 15 seconds.  Hmmm, that’s not quite enough time to have read until the end.

You need to create content that is both interesting and easy to share in order to survive in the wonderful world of the web.  Here’s how…

Reduce your website bounce rate – Part 2

website bounce rate

Read part 1

Minimise use of external links (if appropriate)

Creating a link to another website from your own website is simple and effective in giving your readers more information about a particular topic.  However, you are also creating an exit point from your website, and this probably is not what you want.  Use external links sparingly and if you do use them, make sure they open the website in a new window.  This keeps the reader on your website.

Don't employ "tricks"

Embedding polls, competitions or attention grabbing headlines may seem like a good way to keep people on your website.  However, unless there is any value in this for your readers, don't do it.  People quickly learn what you are up to and even if you get them to your website once, the chances are they will not come back.  It's important to create a good first impression, so create a website that informs, sells and/or entertains in the best possible way for the reader.  The result of this will be good quality traffic and loyal readers.

The 3 cornerstones of website SEO

People often ask us how to get their website ranking well in search engines. With so many websites out there what exactly can you do to rank your website above all the rest? At a high level it’s actually pretty simple as you can see from the diagram below.

Three Cornerstones of website SEO

Technical Issues

This is the most complicated aspect of SEO.  Nutwork includes tonnes of great code with your website to help you rank very highly.  We don’t want to bore you with the details here, but suffice to say, if the technical aspects of your website fail you, ranking well in the search engines will be a near impossibility.  If you are that way inclined, we would be happy to answer any questions you might have on this front "“ contact us.

Content

This is the bit you have the most control over.  With a content management system you can easily add new content to your website.  Writing unique and relevant content is the way forward here.  If you simply copy and paste from someone else's website or write about subjects that are not related to your business then don't expect to rank well.  Keeping your content up to date is extremely important.  You should plan to add one or two new piece of content to your website every week.  Yes, every week!

Trust

The search engines need to know that other users "trust" your website.  The way they decide this, is they look at how many websites link to yours using your keywords.  Imagine you have a website with ten other websites linking to you, Google will think "10 people trust this website".  On the other hand, if you have 10,000 people linking to your website, Google will think "10,000 people trust this website".  All other things being equal, the second site in this example will rank better.

So that's a basic round up of the issues you need to consider before you can get your website ranking well in Google.  Put them into practice today!  If you want some more information please contact us.