SEO: How to optimise your website â€“ Tip #7

Posted on 21/05/2010 by Nutwork Web Design and SEO

Another great tip for optimising your website is to put your keywords in bold.

This helps your readers by highlighting the most important keywords on your website. More importantly, however, Google and other search engines put a slighly heavier weight on bolded text.

Therefore, the term “website optimisation for search engines” will not score as highly as “website optimisation for search engines“.

Bonus SEO Tip: you can also put your keywords in italics to give them a small SEO boost aswell.

Simple, but effective!

Contact our SEO team for more great SEO tips and training.

Bing Marketshare Grows 22%

Posted on 23/10/2009 by Nutwork Web Design and SEO

Some interesting figures coming out of the U.S. show that Microsoft’s new search engine (or as they call it a decision engine) has grown in use by 22% over the last few months.

According to Nielson, the actual figures for marketshare in the U.S. for all search engines are as follows:

Search Provider	Searches (000)	Month-on-Month Growth (%)	Share of Searches (%)
Total	10,812,734	2.9	100
Google	6,986,580	2.6	64.6
Yahoo	1,726,060	-4.2	16
MSN/WindowsLive/Bing	1,156,415	22.1	10.7
AOL	333,231	1.8	3.1
Ask.com	186,270	2.9	1.7
My Web	128,432	0.5	1.2
Comcast	50,328	-21.6	0.5
Yellow Pages	37,923	2.7	0.4
NexTag	31,830	0.4	0.3
Local.com	16,314	2.9	0.2

Source Nielsen MegaView Search

Microsoft Bing still only has around 1 in 10 searches though, with Google remaining the clear leader. Global, U.S. and Australian figures vary wildly – but the trend in all still shows Google being the clear leader in search engines.

It’s also very important to note that around 9 in 10 searches for business, products and services are now carried out online. This means that as a small business, most of your potential clients are looking for you online.

Not only is it important for you to have a professional looking website that is easy to use and navigate, but you also need to have a optimised website for search engines (SEO) to ensure that you’re website is showing up on the top of search pages – otherwise people just won’t find you.

No one goes to page 2 when looking for a business – if you’re not on page 1 of Google, Yahoo or Bing, then you need to find out why – and get it fixed.

Nutwork can assist you by analysing your website, discovering what needs to be tweaked and fixed, and then carrying out the fixes to get you ranked higher. Contact us for more information and a free quote.

Microsoft and Yahoo Search Deal

Posted on 07/08/2009 by Nutwork Web Design and SEO Perth

Microsoft and Yahoo! have announced their new deal that they hope will improve the web search experience for users and, importantly, advertisers. Microsoft have gobbled up their rival Yahoo!’s search while Yahoo! will become the new exclusive worldwide sales force for both of the companies – a very cosy agreement.

Effectively that means that Google now only has one major search engine competitor and advertising rival – although in both respects Google still holds a vast market share – but that could change.

Yahoo 7 Revamps it’s Website

Posted on 02/07/2008 by Nutwork Web Design and SEO Perth

In an effort to re-invigorate it’s position in the Australian market, the Yahoo7 portal have just launched a re-vamped website.

It’s actually not a lot better than the one they had. It’s still cluttered, jam packed with too much information and easy to get lost. These portal type websites often face this problem – how to neatly and clearly present all the information (and advertising) they can in just one window.

The colour purple has returned as a predominant feature of the Yahoo7 brand and the Yahoo yodel has also be brought back as the brand’s signature.

Continue reading →

21 Great SEO Tips

Posted on 29/05/2008 by Nutwork Web Design and SEO Perth

SEO S.E.O. Search Engine Optimisation.

You can’t walk away from a meeting with marketing and web people without hearing these three words (or letters as it may be).

It’s all about getting listed on the Search Engines like Google and Yahoo – the new generation of search tools that people use to find your business. The days of lugging out the old Yellow Pages are gone – replaced with simple and efficient online tools.

SEO is very complex – and if you can, you should seek expert advise and help in order to get your website up to standard. But in the end there are a lot of simple things you can do yourself, or have your web team do for you – that will improve your page rankings.

Here’s an article listing 21 Great SEO Tips – enjoy!

1. Commit yourself to the process

SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.

2. Be patient

SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.

3. Ask a lot of questions when hiring an SEO company

It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research-about the company, about the tactics they discussed, and so forth.