Yahoo Custom Search

YahooFinally it looks like Yahoo is now offering those websites who wish to use it’s search facilities – the ability to customise the look and feel of the search. This allows you to embed the search services into your own website.

Yahoo has introduced a software development tool that lets outside parties create customised views of Yahoo Web search results.

Making good on one piece of a strategy to open up its core network services, Yahoo said it was offering SearchMonkey, a technology that lets website owners display selected Yahoo search results on their sites.

Continue reading

Google AdWords may team up with Yahoo

Senior Google executives have publicly expressed interest in a potential advertising partnership with search engine rival Yahoo.

The comments from chief executive Eric Schmidt and co-founder Sergey Brin follow a two-week shared advertising trial which many analysts saw as an attempt to derail Microsoft’s bid for Yahoo.

The two-week test saw Google supplying selective advertisements served to Yahoo search engine users.

Continue reading

The Value of User Generated Content

Kenneth Corbin from Internet News recently wrote the following article on Internet Entrepreneurs and Social Networking sites like Perth’s very own Loconut:

It seems clear enough that the phenomenon of user-generated content (UGC) on the Internet has built enough momentum that it can no longer be thought of as a fad.

Yet the matter of how to make money from the galaxy of blogs, images and videos that people create and share in online communities is far from resolved.

And it grows all the more urgent to find an answer, as ever-larger mountains of venture capital are poured into start-ups built around the social and self-authoring features now widespread on the Web.

Not surprisingly, hearing entrepreneurs, investors and marketers grope for an answer to “What’s your business model?” many industry watchers are beginning to wonder whether the giddy wellspring of UGC plays is setting up the tech world for another spectacular collapse.

“UGC has prompted an investment gold rush to rival that of the dot-com explosion of the mid-1990s,” said media attorney Jeff Liebenson during a panel discussion here at New York’s Harvard Club, where executives from various corners of the interactive media world debated the issue.

Continue reading

Yahoo Bans Dangerous Sites

Starting today, you may have noticed that a lot less search results were appearing in Yahoo Search. That’s because they have started filtering out all of the dangerous spam websites from their index using McAfee’s SiteAdvisor.

SiteAdvisor can be downloaded as a plug-in to Firefox or Internet explorer, but Yahoo has been working since late last year to integrate McAfee’s Web site rating technology into their search engine servers, according to Priyank Garg, a director of product management with Yahoo.

Web sites associated with malware will be dropped from search results altogether and Yahoo searchers will now see red warning labels warning them of sites that SiteAdvisor has linked with things like dangerous downloads or unsolicited e-mail.

Continue reading